Privacy policy
The protection of your privacy is very important to us. Below we inform you in detail about the processing of personal data by escubra.com.
The responsible party in terms of data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:
escubra.com c/o Lorenz Sommer, Mattenweg 2, 4415 Lausen.
1. Processing of personal data
1.1 Visiting our web pages
Each time our website is accessed, the web server automatically saves a so-called server log file, which contains, for example, the name of the URL accessed, the user’s IP address, the date and time of access, the browser used, the amount of data transferred, the http status code and the requesting provider (access data) and documents the access.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our services. This serves to protect our legitimate interests in a correct presentation of our offer, which are outweighed in the context of a balancing of interests.
1.2 Social Login Services
Is used to give our customers a single sign on experience, so that you don’t need to create a local account anymore.
We support those social login services :
- Google Login Services
- Facebook Login Services
- Amazone Login Services
- TitTok Login Services
The Social Login collects data when a visitor register, login or link the account with with any of the enabled social provider. It collects the following data:
- First and last name
- Avatar
- Access token
- Sync data fields
The Social Login stores the personal data on our site and does not share it with anyone except the access token which used for the authenticated communication with the social providers. The Social Login use the access token what the social provider gave to communicate with the providers to verify account and securely access personal data. The Social Login removes the collected personal data when the user is deleted. The Social Login use the personal data collected by the social providers to create account on our site when the visitor authorize it.
1.3 Hosting services by third-party providers
In the context of processing on our behalf, third-party providers provide hosting and website presentation services for us. This serves to protect our legitimate interests in the correct presentation of our offers and services, which are overriding in the context of a balancing of interests.
1.4 Data collection and use for contract processing
We require personal data in the following cases:
- when placing an order/registration
- when using our digital products
- when subscribing/unsubscribing to newsletters
- when contacting us
in order to be able to offer more comfort and security functions in our stores and on our websites.
We collect personal data when you voluntarily provide it to us as part of your order, a registration, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, because in these cases we need the data to process the contract or to process the contact or open the customer account and without their information the order, registration and / or account opening can not be completed or the contact can not be sent.
Which data is collected can be seen from the respective input forms. We use the data transmitted to us in this context for the execution of the contract and the processing of the respective inquiries.
After complete processing of the contract or deletion of a customer account, the related data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described in the imprint or via a function provided for this purpose in the customer account.
Furthermore, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send you interesting offers and information about our products by mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed in the context of a balancing of interests.
The advertising mailings are provided as part of processing on our behalf by a service provider, to whom we pass on your data for this purpose. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in the imprint.
2. Data transfer to third parties
For the fulfillment of the contract, we pass on data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods.
If you select a payment service provider during the ordering process, we will pass on the payment data collected for this purpose to the payment service provider commissioned with the payment. In some cases, the selected payment service providers also collect this data themselves, insofar as you create an account there directly. Thus, this data falls within the exclusive data protection responsibility of the payment service provider.
3. E-Mail-Newsletter
3.1. Email advertising with newsletter subscription
If you register for our newsletter, we use the corresponding data for the regular delivery of the same newsletter.
Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described in the imprint or via a link provided for this purpose in the newsletter. After unsubscribing, we will block your e-mail address unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
3.2. E-mail advertising without subscribing to the newsletter and your right to object
If we receive your e-mail address in connection with the sale of a product, further training or service and you have not objected to this, we reserve the right to regularly send you offers for similar products from our range by e-mail. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which are outweighed by our interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described in the imprint or via a link provided for this purpose in the advertising e-mail.
4. Cookies and web analytics
4.1 Cookies usage
In order to make the visit to our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimized presentation of our offer, which prevail in the context of a balancing of interests. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on the user’s device and allow us to recognize the browser on the next visit (persistent cookies). The duration of storage can be found in the overview in the cookie settings of your web browser. By using our websites, you consent to cookies being set by us and thus to personal usage data being collected, stored and used, even beyond the end of the browser session. You can revoke this consent at any time by excluding the acceptance of cookies in your browser settings and deleting cookies that have already been set. However, if you do not accept cookies, the functionality of our website may be limited. You can also set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or generally exclude the acceptance of cookies for certain cases or certain websites. Each browser differs in the way it manages cookie settings. More information about cookies and their acceptance or rejection can be found under the following links of the relevant browser providers:
Internet Explorer™: https://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/de-ch/guide/safari/sfri11471/mac
Chrome™: https://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : https://help.opera.com/de/latest/security-and-privacy/
4.2 Use of Google (Universal) Analytics for Web Analysis
Our website uses the web analysis service Google Analytics from Google Inc, USA. Google Analytics uses cookies (see above). These enable an analysis of the use of our website offer incl. IP addresses by Google in the USA. We would like to point out that on this website Google Analytics has been extended by the code “gat._anonymizeIp();” to ensure anonymized collection of IP addresses (so-called IP masking). If anonymization is active, Google truncates IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Area, which is why no conclusions can be drawn about your identity. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. Google observes the data protection provisions of the “Swiss-USA Privacy Shield” agreement (www.privacyshield.gov) and thus has an adequate level of data protection. Google uses the information collected to evaluate the use of our websites for us, to compile reports for us in this regard and to provide other related services to us. For more information, see the following link: www.google.com/intl/de/analytics/privacyoverview.html.
The collection of the data generated by the cookie and related to the use of the website (including your IP address) as well as the processing of this data by Google can be prevented by using the browser plugin available at the following link: tools.google.com/dlpage/gaoptout?hl=en. By clicking on this link, an opt-out cookie is stored on the computer, which also prevents analysis by Google. However, this process must be repeated after each deletion of the cookies.
5. Use of Google reCAPTCHA
This website uses the reCAPTCHA service of Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland “Google”). The query serves the purpose of distinguishing whether the input is made by a human or by automated, machine processing. The query includes the sending of the IP address and possibly other data required by Google for the reCAPTCHA service to Google. For this purpose, your input is transmitted to Google and further used there. However, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of this service. The IP address transmitted by your browser as part of reCaptcha will not be merged with other data from Google. Your data may also be transmitted to the USA in the process. For data transfers to the USA, there is an adequacy decision of the European Commission, the “Privacy Shield”. Google participates in the “Privacy Shield” and has submitted to the requirements. By pressing the query, you consent to the processing of your data. The processing is based on Art. 6 (1) lit. a DSGVO with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://policies.google.com/privacy?hl=de
6. Privacy policy for the use of Google Web Fonts
This website uses so-called web fonts provided by Google for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly. If your browser does not support web fonts, a standard font is used by your computer.
You can find more information about Google Web Fonts at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/
7. Google Tag Manager
Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus, for example, integrate Google Analytics and other Google marketing services into our online offering. The Tag Manager itself, which implements the tags, does not process any personal data of the users. With regard to the processing of users’ personal data, please refer to the following information on Google services. Usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html.
8. Google AdWords and Analytics Remarketing
We use Google AdWords to advertise this website in Google search results and on third-party websites. For this purpose, the so-called remarketing cookie is set by Google when you visit our website, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. This serves to protect our legitimate interests in the optimal marketing of our website, which outweigh our interests in the context of a balancing of interests.
Additional data processing only takes place if you have consented to Google linking your web and app browsing history to your Google account and using information from your Google account to personalize ads you see on the web. In this case, if you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data to form target groups.
Google AdWords Remarketing is an offer of Google LLC (www.google.de). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed at www.privacyshield.gov. Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can deactivate the remarketing cookie via https://support.google.com/ads/answer/7395996. In addition, you can obtain information from the Digital Advertising Alliance (https://www.aboutads.info) about the setting of cookies and make settings in this regard.
Further information on Google Remarketing and Google’s privacy policy can be found at: https://www.google.com/privacy/ads/.
6. Use of Google Maps
This website uses the offer of Google Maps. This allows us to display interactive maps directly on the website and enables you to comfortably use the map function. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. This occurs regardless of whether Google provides a user account through which you are logged in or whether there is no user account. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. For more information on the purpose and scope of data collection and processing by Google, as well as further information on your rights in this regard and settings options for protecting your privacy, please visit: www.google.de/intl/de/policies/privacy.
7. Embedded YouTube videos
We embed YouTube videos on some of our websites. The operator of the corresponding plugins is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page with the YouTube plugin, a connection to YouTube servers is established. This tells Youtube which pages you are visiting. If you are logged into your Youtube account, Youtube can assign your surfing behavior to you personally. You can prevent this by logging out of your Youtube account beforehand.
If a Youtube video is started, the provider uses cookies that collect information about user behavior.
If you have deactivated the saving of cookies for the Google Ad program, you will not have to deal with such cookies when watching Youtube videos. However, Youtube also stores non-personal usage information in other cookies. If you would like to prevent this, you must block the storage of cookies in the browser.
For more information on data protection at Youtube, please refer to the provider’s privacy policy at: https://policies.google.com/privacy?hl=de&gl=de.
8. Hyperlinks to other websites
Some of our internet offers contain links to other websites and to social networks (e.g. Google, Facebook, XING, Google Plus, LinkedIn, Twitter, TikTok). We do not monitor these websites and are not responsible for their content or their handling of personal data.
9. Legal rights, information and contacts
If you have any questions about data protection, please use the online form or contact directly the responsible person in our organization listed for data protection at the beginning of the privacy policy.
The competent data protection supervisory authority for Switzerland is the Federal Data Protection and Information Commissioner (FDPIC): www.edoeb.admin.ch.
10. Right of objection
Insofar as personal data relating to the European Union (EU) is processed pursuant to Article 3 of the EU General Data Protection Regulation (GDPR) on the basis of legitimate interests pursuant to Article 6 (1) sentence 1 lit. f of the GDPR, you have the right to object to the processing of such data pursuant to Article 21 of the GDPR, insofar as there are grounds for doing so that arise from a particular situation or the objection is directed against direct marketing measures. In the latter case, you have the option at any time to object to the use of your data for marketing purposes with effect for the future. Please note that processing may take a few days for technical reasons.
11. Retention period and deletion
We retain personal data for as long as the data subject gives us their consent for this, it is necessary for the processing of the corresponding legal relationship and/or it is required by law. Thereafter, the personal data will be deleted in the technically best possible and adequate manner.
12. Changes to this privacy policy
As far as legally and/or actually necessary, this privacy policy will be adapted or changed.
CH-Baselland, 28.03.2022
